Mercedes-Benz continues upswing in August with sales increase of 7.9 percent

Sales of Mercedes-Benz passenger cars continue to rise. In August, the brand’s sales were up 7.9 percent compared to the high volume achieved in the same month last year. The brand delivered a total of 87,384 vehicles (August 2010: 81,010) to customers worldwide. Since the beginning of the year, Mercedes-Benz has delivered 798,306 units (January-August 2010: 735,428), representing an increase of 8.5 percent and the highest sales figure ever attained in this eight months period.

Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars: “Our sales continued to develop very well in August. Germany, as our largest market, was an important growth driver, as well as many other markets in which we increased our sales considerably. All in all, we expect strong sales in the second half of the year and want to grow compared to last year. Record sales over the past eight months have created a very good basis for us to meet our full-year target of selling over 1.35 million Mercedes-Benz cars and smart fortwo- that’s more than ever before.”

New products such as the M-Class and B-Class will generate additional momentum in the coming months. The new M-Class will be introduced to Europe in November, while sales of the new B-Class will start on September 15. “One of the many highlights we’ll present at the IAA will be the world premiere of the new B-Class,” adds Dr. Schmidt. “Together with three other models of our upcoming premium compact car generation, it will set new standards in this segment allowing us to capture new customers and markets.”

Mercedes-Benz grew rapidly in many markets in August. In Germany, the brand increased deliveries by more than one-fifth. Sales increased by a total of 23.2 percent to 19,412 units (August 2010: 15,754). Mercedes-Benz thus remained the strongest premium brand in Germany. The SLK and the E-Class coupe were the leading vehicles in their class. The new generation C-Class achieved the highest sales volume among the premium competitors in the mid-size segment. Since January, deliveries totaled 165,523 units (January–August 2010: 161,768), 2.3 percent more than in the same period of 2010. In Western Europe, Mercedes-Benz surpassed last year’s August figure by 13.8 percent (32,940 units; August 2010: 28,951). Besides Germany, sales were up in the UK (plus 3.4 percent), France (plus 16.6 percent), the Netherlands (plus 10.1 percent), and Sweden (plus 31.0 percent).

Mercedes-Benz has boosted sales in China (incl. Hong Kong) by 35.8 percent since the start of the year, expanding at a much faster pace than the total market. Deliveries rose to the record level of 120,234 units (January–August 2010: 88,509). A new record was also posted in August with 13,812 vehicles (August 2010: 13,382) being sold. Sales thus increased by 3.2 percent compared to the high volume achieved in August 2010. The company expects sales to get a further boost in the coming months due to the greater availability of single model ranges, the ramp-up of local production for the new generation C-Class as well as the market launch of new products such as the new SLK, the C-Class coupe and the CLS.

Record sales and remarkable growth in August and during the year to date were also achieved in Taiwan (August: plus 6.7 percent, January-August: plus 40.1 percent), South Korea (August: plus 10.1 percent, January-August: plus 16.1 percent), Russia (August: plus 52.8 percent, January-August: plus 62,3 percent) and India (August: plus 20.0 percent, January-August: plus 31.1 percent). Deliveries also rose sharply in Brazil in August (plus 40.3 percent) and for the year to date (plus 38.4 percent). In South Africa, last month was also a very strong one (plus 40.0 percent).

In the U.S., sales of Mercedes-Benz vehicles increased by 6.1 percent since January (148,409 units; January–August 2010: 139,867). Due to model year changeovers particularly among the high volume C-Class, sales totaled 18,477 units in August (August 2010: 18,826), nearly reaching last year’s level. Beginning in September, the company expects further positive impact from the market launch of the new M-Class and the new-generation C-Class.

In August, in particular the SUVs saw sales pick up and reach new records. The M-Class continued to be in great demand even shortly before the introduction of its successor, with sales rising by 8.1 percent in August and 13.6 percent since the beginning of the year. Sales of the other SUV models also increased substantially, with those of the GLK reaching a new record. The brand sold a total of 16,852 SUVs in August (plus 16.2 percent); since January, sales have risen by 28.4 percent.

Last month, the new C-Class sedan was the top-selling vehicle in its class for the fifth month in a row. Sales in the C-Class segment rose by 9.7 percent in total. The new SLK continued to increase deliveries as well (plus 144.6 percent), ensuring its position as the best-selling vehicle in its segment. The S-Class was the world’s best-selling luxury sedan during the year to date. Since the beginning of the year, sales have increased by 11.4 percent to 45,703 units. In the E-Class segment, 5.6 percent more vehicles have been chosen by customers from January to August (221.682 units). The E-Class convertible did especially well, with sales jumping by 50.2 percent. Last month, very high growth rates were again posted by the A-Class, sales of which climbed 66.3 percent to 8,774 vehicles. The B-Class continued to perform well in the year in which its successor will be introduced, with sales rising by 7.6 percent during the year to date (73,046 units) compared to the same period in 2010.

The presentation of the third generation smart fortwo electric drive will be another highlight at the IAA. It is available beginning in spring 2012 in more than 30 markets and provides zero-emission motoring with even more driving fun. The current generation of the smart fortwo continued to develop positively in August. At 5,778 units, deliveries of the two-seater were above last year’s level (August 2010: 5,748). Deliveries rose by 6.6 percent since the beginning of the year (January–August 2011: 69,073 units; January–August 2010: 64,819). In Europe, smart sales developed especially well in Germany and France. In the vehicle’s home market, sales increased by 13.0 percent to 20,286 units since the beginning of the year. As a result, the smart is the best-selling vehicle in its segment during the year to date. In France, it attracted 7.1 percent more customers during the same period. In China, the innovative two-seater continues to post record results, selling nearly four times as many vehicles in the year to date than in the period from January to August 2010. In August, sales jumped another 141.5 percent.

Overview of sales by Mercedes-Benz Cars

Source: Daimler AG

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