Mercedes-Benz Manhattan Flagship Store Celebrates First Anniversary

The inventor of the automobile is celebrating a one-year anniversary – the opening of its flagship store in Manhattan, which for the past twelve months has served New York City customers with an exclusive experience from its 330,000 square foot dealership on 11th Avenue. The June 21st anniversary, declared official Mercedes-Benz Day last year by Mayor Bloomberg, coincides with the New York launch of a Mercedes-Benz USA initiative to give back to the City by placing 120 coaches in after-school sports programs through its support of the Laureus Sport for Good Foundation USA.

The Mercedes-Benz brand is no stranger to New York City and, while it opened its doors to the new dealership just last year on Manhattan’s West Side auto corridor, it was almost six decades earlier that Mercedes-Benz introduced the 1954 300SL at the New York International Motor Sports Show. The dealership is now showcasing the recently launched all-new 2013 SL550, the sixth generation of the iconic roadster introduced in New York fifty-eight years ago. To commemorate the milestone, the dealership has created its Diamond Anniversary sales event, which kicked-off on June 17th and will run until June 30th.

Mercedes-Benz Manhattan was built with features to ensure a unique customer experience including an infrastructure with five levels--two of them dedicated to new and certified pre-owned sales, amenities ranging from a gift shop to lounge areas, two separate vehicle entrances for both east and west traffic located on 53rd and 54th streets, a double-helix two-way drive within the facility leading to the service department, which includes a valet and over 70 service bays.

“Our mission at Mercedes-Benz Manhattan is to provide an environment that not only meets customer’s needs – because that’s a given -- but which conveys to people how much we value their business and their time. With a year under our belt, we wanted to mark our anniversary by doing something special for the environment in which we live and do business,” said Blair Creed, General Manager of Mercedes-Benz Manhattan.

Over the past year, the dealership has supported a number of local organizations including hosting a Toys for Tots event attended by hundreds of New York City children who received gifts. On Memorial Day Weekend, Mercedes-Benz Manhattan raised $25,000 for the Tri-State Chapter of Operation Homefront.

The June 21st anniversary coincides with Mercedes-Benz USA and local New York Tri-State dealers’ kick-off of their program to support New York kids through the Laureus Sport for Good Foundation USA. Mercedes-Benz USA and its dealers have committed $1.3 million to the Laureus Sport for Good Foundation USA to fund a national initiative to train and place 250 coaches in sports-based youth development projects in underserved neighborhoods in five U.S. cities through Coach Across America, Laureus’ delivery partner. Of the 250 coaches who will be deployed nationwide through the program, 120 will be in New York alone.

The first two NYC programs that are receiving support from the Laureus Sport for Good Foundation are Beat the Streets, an amateur wresting program in downtown Manhattan, and Play Rugby in Brooklyn and the Bronx. In addition to their monetary contribution, Mercedes-Benz USA employees and dealers will volunteer their time to play sports with the kids in each program.

Mercedes-Benz Manhattan is open Monday through Friday 7a.m. to 7p.m. and Saturdays 9a.m. to 5p.m. You can visit Mercedes-Benz Manhattan online at

Credits: Mercedes-Benz USA

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