German auto bloggers elect new A-Class as the best compact car and the CLS as the top luxury car
Mercedes-Benz is the only automotive manufacturer to have won first place in two categories at "Blogger Auto Award 2013". The German auto bloggers elected the new A-Class as best compact car with the highest score of 97 points. In the luxury class, their first choice went to the CLS four-door coupé. Overall, Mercedes-Benz has won in seven of the eleven categories with Top 3 scores and has also been awarded the title of best car manufacturer of the year.
"We're proud of the multiple awards our vehicles have received from the auto bloggers. In recent years, we have expanded our social media activities continuously and professionalized our team," says Christoph Horn, Director for Global Communications at Mercedes-Benz Cars. "We further want to set the bloggers' own impulses through the Mercedes-Benz Social Publish online platform, which contains aggregated information about the brand, products and technology from Mercedes-Benz specifically tailored for blogger use."
Among other winners from Mercedes-Benz is the C-Class Coupé in the "Middle class", the SLS in the "Sports car" category and the G-Class in the "SUV" segment (each second place), as well as the E-Class in the "Upper Middle Checkout" and the SLS Roadster in the "Convertible" (both third place). The "Blogger Auto Award" events are held annually since 2012 by 31 of the most influential car bloggers in Germany.
All blog posts for "Blogger Auto Award 2013" will also be published on the new Mercedes-Benz Social Publish platform (available at http://socialpublish.mercedes-benz.com/ ). This is a new type of communication means for bloggers and online journalists. Away from traditional automobile-inspired media websites, Mercedes-Benz Social Publish offers a large choice of articles ranging from product and worldwide brand information to design and technology topics and thus serves as a powerful resource for auto bloggers and their own stories in independent blogs and portals. Networking with already published articles on external websites, in digital magazines or with short messages on Twitter was also another focus point of the new platform.
Credits: Daimler AG
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