by Adrian Dorofte and Adrian Andronic
e-mail: mercedesbenzblog@gmail.com

REPORT: Michael Schumacher set to be appointed as new Mercedes-Benz brand ambassador

He retired from Formula 1 last year for the second time in his career and everybody wondered about his future plans. Even though it is still unofficial, there are high chances Michael Schumacher takes on a new role at Mercedes-Benz as brand ambassador.

The information was somehow leaked these days by Ross Brawn, his former chief at MERCEDES AMG PETRONAS, who admited Michael is willing to continue his partnership and work with the German automotive brand. Press representatives from Stuttgart and Schumacher's spokesman Sabine Kehm have not confirmed the rumor yet.

In his new position as brand ambassador, Michael Schumacher will be involved in a series marketing/media campaigns and actions and he will closely contribute to the development of future models wearing the Star. Most likely, his great technical knowledge, gathered in many years of motorsporting, will certainly be very useful for engineering new powertrains and engines, especially when it comes AMG vehicles.

In his past experience with Ferrari, while he was driving in F1 for the Scuderia, Schumacher got seriously in the development process of certain Ferrari models such as the 360 Modena or the F430.

An official confirmation of Michael's new status at Mercedes-Benz should be released in the next weeks.


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