Success at the 2013 red dot design awards: Mercedes-Benz wins accolades for top design

Two Mercedes-Benz passenger car models have been awarded the coveted red dot award: the A-Class and the new CLA-Class. The award ceremony for the world’s most renowned design competition will take place on 1st Juni 2013 in the Aalto-Theater in Essen, Germany. Following this the winners will be displayed in a four week-long special exhibition in the red dot design museum.

This year, 1885 manufacturers and designers from 64 countries registered submissions for consideration by the discerning judges of the red dot awards, which are regarded as a seal of quality for outstanding design. The high-calibre jury of international and independent experts assessed 4662 products. Only the best made it through this exclusive field of entrants. The competition recognises well-thought-out, innovative products, aesthetic quality and future-oriented design. According to the 37 jury members the A-Class and CLA-Class fulfil these requirements. For this reason they were awarded the red dot award for high design quality.

The special position of the Mercedes-Benz A-Class in its segment was also confirmed by the readers of the German car magazine AUTO BILD. They voted the star amongst the compact cars as the most beautiful car in Germany and honoured it with the AUTO BILD Design Award 2012.


Credits: Daimler AG

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