Mercedes-Benz and Mercedes-AMG at the 66th Cannes Film Festival: The stars are shining brightly along the Croisette
The new luxury saloon, which includes such features as a hot-stone ENERGIZING massage function and individual perfume atomisation, will be making its debut on the Côte d‘Azur at the legendary Cinema Against AIDS gala evening in aid of the amfAR foundation, to be held on 23 May at the Hotel du Cap-Eden-Roc. Mercedes-Benz is a Signature Sponsor of this star-studded gala, considered one of the most prestigious events held during the Film Festival. As well as the new S-Class, Mercedes-AMG will be presenting the world's most powerful electric super sports car in the grounds of the hotel - the SLS AMG Coupé Electric Drive. And ensuring that guests arrive in style at the red carpet will be a shuttle service provided by Mercedes-Benz and Mercedes-AMG.
Exclusive shuttle services and test drives with AMG vehicles
Each day of the Film Festival, the shuttle vehicles will carry celebrity guests and visitors to "Le Club by Albane" at the Hotel JW Marriott and to the Boulevard de la Croisette for film shoots for the daily show "Le Grand Journal" on French TV channel Canal+, and from there to the red carpet outside the "Palais du Festival". Attracting attention outside the Hotel InterContinental Carlton, directly on the Croisette, will be a display incorporating the Mercedes-Benz SLS AMG Coupé Black Series. A vast LED wall behind the vehicle will share special impressions of the world of AMG with visitors.
And last, but not least, Mercedes-AMG will be offering individual test drives for guests and visitors on each day of the Festival. Participants will be able to take the wheel of one of a range of current AMG models and experience for themselves the AMG brand claim of "Driving Performance" along the twisting coast roads of the Côte d‘Azur. From 15 to 26 May, daily between 11 a.m. and 4 p.m., anyone interested can sign up for a test drive outside the Hotel 3.14.
Credits: Daimler AG
Copyright © 2013, Mercedes-Benz-Blog. All rights reserved.