In January 2015, Mercedes-Benz will launch its first Sports Utility Coupé (SUC). The new ML Coupé, which was previously known as the MLC, will showcase on the stage of the NAIAS Detroit. The radical design is inspired by the Concept Coupé SUV, which Mercedes-Benz highlighted in April at Auto China 2014 in Beijing.
After some months with no news on the future MLC, spy photographers were able to capture new images of the test mules used to develop the C 292 SUV coupe at Nurburgring. These vehicles display a shorter clearance, a slightly enlarged wheelbase and modified wheel arches to house the new underpinnings until the finished ("frozen") design body comes into force.
Sports Utility Vehicle will never go old-fashioned or at least not in the next 10 to 15 years. Mercedes-Benz, as inventor of the modern SUV with the first generation M-Class (W 163) back in 1997, has mastered a strategy to increase profitability and revenue, in addition to exploring new fields and attracting new clients towards the brand. The plan is to fill any niche and any gap still left empty with all-rounding models such as crossovers and SUVs in almost all classes and size categories.
In 2015, Mercedes-Benz will start production for a new model series at the US-based plant Tuscaloosa, Alabama: the MLC-Class will be company's first-ever SUV coupe. Initial photos and details should be officially issued by mid-December 2014, with the official introduction slated for NAIAS Detroit the following year and the market release later on in spring.
In order to become leader in the premium automotive industry by the end of 2020, Mercedes-Benz has developed a solid growth plan which aims to offer new opportunities and the highest level of quality for the customers in search of a luxury vehicle. Despite the recent profit margin and prospect rectifications for the ongoing year and for 2013, as well as the uncertainty expressed by some of the investors at Daimler AG, the Stuttgart-based constructor is secretly mastering a complete portfolio of cars, in every class and covering any unfilled market niche. Apart from the compact model offensive, Mercedes-Benz will also start launching a comprehensive range of coupe vehicles in the medium, business/executive, high-luxury and SUV segments.