Sports Utility Vehicle will never go old-fashioned or at least not in the next 10 to 15 years. Mercedes-Benz, as inventor of the modern SUV with the first generation M-Class (W 163) back in 1997, has mastered a strategy to increase profitability and revenue, in addition to exploring new fields and attracting new clients towards the brand. The plan is to fill any niche and any gap still left empty with all-rounding models such as crossovers and SUVs in almost all classes and size categories.
This year, Mercedes-Benz will enlarge its fleet of premium compact models with a fourth vehicle - the GLA-Class. More of a city crossover than a thoroughbred SUV, the X 156 project will showcase in its series production suit during fall 2013, at the IAA Frankfurt.