by Adrian Dorofte and Adrian Andronic
Showing posts with label V 212. Show all posts

Auto China 2013: Mercedes-Benz sets a clear course in China

With attractive new products and an optimised sales structure, Mercedes-Benz is setting a clear course for sustainable growth in the key market of China. The previously separate sales businesses for imported and locally produced vehicle have been merged. At the head of Beijing Mercedes-Benz Sales Service Co. Ltd. is Nicholas Speeks, who has been President and CEO of Mercedes-Benz (China) Limited since 1st December and reports directly to the Daimler China Board Hubertus Troska. Tailor-made for the Chinese market is the new long-wheelbase E-Class produced in Beijing and celebrating its world premiere at Auto Shanghai. In another world first, Mercedes-Benz is also presenting the Concept GLA. The close-to-production study provides a preview of the forthcoming GLA-Class, the compact premium SUV with the three-pointed star. And celebrating is market launch is the new A-Class, with which Mercedes-Benz now intends to attract new target groups in the Middle Kingdom, too.

World premiere at Auto China 2013: The new E-Class as a long-wheelbase version

"Auto China 2013" in Shanghai sets the stage for the world premiere of the long version of the new E-Class. Developed for the growth market in China, it offers 14 centimetres more legroom in the rear. It also sports a finely honed design exuding an overall character of poised refinement and boasts markedly enhanced comfort and a high standard of equipment and appointments. Three petrol engines covering an output range from 150 to 245 kW with automatic transmission as standard provide for dynamic performance coupled with exemplary driving comfort. With these assets, the long version of the new E-Class sets a new standard for the luxury segment.