RUMOR: The anticipated Daimler-Aston Martin collaboration
We've previously brought into your attention the likelihood of an extensive partnership between Daimler AG and the British luxury brand Aston Martin. More details have come to light lately and indicate that talks amid the two companies have reached an advanced phase. The plans are to officially announce the deal this year, most probably towards the autumn, when Maybach will launch a brand new concept car at Frankfurt. This vehicle will showcase the new direction adopted by the uber-premium manufacturer and will be the first demonstration of the Daimler-Aston Martin alliance. The future series production Maybach model is tipped to underpin the technical platform and technologies of the seventh generation S-Klasse, to be unveiled in late 2012, but otherwise, it will be completely mastered by Aston Martin, whose expertise in the luxury field is a proven certitude. As part of the cooperation, Daimler will supply the British firm with their newest "V" engines and powertrains for the forthcoming Aston models: a four-dour coupe aimed at Bentley and Rolls-Royce and a SUV version based on the Lagonda concept of 2009. By sharing parts and knowledge, both entities intend to cut production costs by up to 50 percent. Moreover, the assembly of the new Maybach will be relocated to Aston Martin's facility in Gaydon, United Kingdom.
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