by Adrian-Liviu Dorofte
e-mail: mercedesbenzblog@gmail.com

Mercedes-Benz Sets Triple Sales Record: Best Month of June, Best Quarter, and Best First Half of a Year in the Company’s History


Mercedes-Benz sales are once again setting new records: last month, the brand had its best June ever. Worldwide, a total of 120,510 passenger cars (June 2010: 113,297) were delivered to customers, an increase of 6.4 percent compared to the same month last year, when a high sales volume was recorded. Thanks to the strong sales in June, the second quarter of this year was the highest-volume quarter ever; sales increased 7.2 percent to a total of 329,979 units (Q2 2010: 307,733). In the first half of the year overall, Mercedes-Benz thus sold more vehicles than in the first half of any previous year. From January to June, 610,531 customers (January-June 2010: 556,691) decided to buy a Mercedes-Benz brand vehicle, an increase of 9.7 percent. Together with the new-generation C-Class and the S-Class luxury limousine, already confirmed as market bestsellers, the new-generation C-Class and the S-Class, These successful sales figures of the previous month and during Q1 were also based on the solid growth in the BRIC countries and the United States and helped Mercedes-Benz retain the leadership in the premium segment in Germany.


Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: “The first half of the year went very well for Mercedes-Benz. We achieved double-digit increases in many markets, our products are in demand, and we succeeded in setting a new record. Our aim is to continue this trend. In the second half of 2011 we want to achieve further growth compared to last year.” In addition to the very popular new C-Class generation, the new M-Class will also be a driver of the positive development. Customers can order the M-Class starting on July 11, the market launch in Western Europe will be in fall. Dr. Schmidt: “We’re on the right track, and this year we have our sights set on achieving an all-time sales record by selling more than 1.3 million Mercedes-Benz passenger cars and smart fortwo.”

The first half of this year was marked by dynamic development and high growth rates, particularly in Asia and the BRIC countries. Sales of Mercedes-Benz vehicles in China rose 52.3 percent to the record-setting level of 92,174 units (Jan.-June 2010: 60,511). Deliveries in June were up 19.1 percent compared to June 2010, with 16,278 units (June 2010: 13,667) sold - yet another new record. Dr. Schmidt: “In China we will begin production of the GLK for the Chinese market later this year. From 2013, we will gradually start with the local production of three of our new compact cars, thus establishing the conditions for continued dynamic growth of Mercedes-Benz in China. We expect to sell 300,000 units there in 2015.”

Good news was also reported in the other Asian markets: In Taiwan (plus 45.0 percent) and South Korea (plus 16.6 percent) Mercedes-Benz surpassed the previous best marks in the first half of the year. This was also the case in India (plus 40.3 percent) and Russia (plus 70.6 percent). Mercedes-Benz sales in Brazil were up 34.7 percent compared to the first half of 2010. In June, Mercedes-Benz achieved the best month of the company’s history in Brazil and Russia.

The brand was also very successful in its second largest market, the U.S. Sales were up 13.0 percent to 20,652 passenger cars in June (June 2010: 18,269). Deliveries to American customers totaled 110,926 units (2010: 103,674) for the first half of the year, an increase of 7.0 percent. In Canada, Mercedes-Benz set a new record for the period of January through June (14,503 units, plus 1.5 percent).

Mercedes-Benz remained the best-selling premium brand in Germany last month. Sales totaled 26,747 vehicles, nearly reaching the high sales volume of June 2010 (26,974). Since the beginning of the year, deliveries have risen slightly to 123,013 units (Jan.- June 2010: 122,458). In Western Europe (without Germany), Mercedes-Benz sold 153.830 passenger cars in the first half of 2011, a slight increase compared to last year (Jan.-June 2010: 152.332) - despite decreases in many of the total markets. There was especially strong demand for Mercedes-Benz vehicles in the U.K. (plus 11.7 percent), Belgium (plus 13.0 percent), and Sweden (plus 20.0 percent).

The new-generation C-Class, the S-Class sedan, and the SUVs were important growth drivers in the first half of the year. Since its introduction, the new generation C-Class sedan has been defending the leading position in its class - and did so once again in June. Sales in the C-Class segment increased 11.4 percent in the first half of the year; in June, they were up 18.7 percent. The C-Class estate, in particular, has recorded high growth since January (plus 38.5 percent). And the new SLK continues to be a strong performer: Sales of the car increased 23.9 percent in June. The S-Class succeeded in defending its position as the best-selling luxury-class sedan - in the month of June and in the first six months of the year, with a sales increase of 18.1 percent to 35,956 units since January. In the SUV segment Mercedes-Benz has set new records every month since the beginning of the year with sales rising by 30.7 percent to 118,629 units. Deliveries of the GLK were up 43.1 percent compared to the same period last year, and sales of the new generation of the R-Class increased by 67.5 percent. Shortly before the market launch of the new M-Class, sales of the vehicle rose another 13.2 percent. Also very popular was the G-Class with an increase of 59.7 percent compared to the first half of 2010. In the E-Class segment, Mercedes-Benz recorded growth of 8.0 percent in the first six months of 2011. Demand was especially strong for the E-Class convertible (plus 80.1 percent). The new CLS also performed very successful during the first six months of this year (plus 155.4 percent).

The facelifted smart fortwo continues to set a dynamic pace. In June the two-seater posted worldwide growth of 7.9 percent, with 10,314 units delivered (June 2010: 9,560). Deliveries to customers worldwide totaled 54,801 units in the first half of the year (Jan.-June 2010: 50,723), an increase of 8.0 percent. In Germany, demand for the smart rose 19.2 percent to 15,729 units, making it number one in its segment in every month from January to June. Sales development was also very positive in France, where smart deliveries increased 11.4 percent in the first six months of 2011. In China the smart continues to write a dynamic success story: Since January, more than four times as many customers chose the two-seater as was the case in the same period last year, 5,493 vehicles were delivered (Jan.-June 2010: 1,204 units).

Overview of sales by Mercedes-Benz Cars

Source: Daimler AG

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