by Adrian-Liviu Dorofte
e-mail: mercedesbenzblog@gmail.com

Novak Djokovic becomes brand ambassador of Mercedes-Benz in Serbia and Montenegro


Mercedes-Benz Serbia and Montenegro signed a contract with the best tennis player of the world, the untouchable Novak Djokovic. After winning numerous tournaments and rewriting the history of the Serbian and world tennis, the best tennis player of the world and the most popular sportsman of Serbia became the brand ambassador of Mercedes Benz on the territory of Serbia and Montenegro this autumn. The contract undertakes to use the image and appearance of Novak Djokovic.


This cooperation was desirable and expected by Mercedes-Benz since the Serbia Open, as Mercedes-Benz was the official vehicle of the tournament.

Under its motto “The best or nothing”, Mercedes-Benz wanted only the best one to fill the role of the ambassador. ”We are more than happy that Novak Djokovic became the ambassador of our brand, especially in this year as Mercedes-Benz and the whole world are celebrating a big anniversary of the patenting of the first car in the world. Novak's appearance and tennis skills are fully representing all the values that Mercedes-Benz is underlying. We sincerely believe that this is only the beginning of a successful cooperation", said CEO of Mercedes-Benz for Serbia and Montenegro, Andreas Binder.

„I am pleased that we have achieved this partnership. This year is the best year of my career and I also know that this is specially significant for Mercedes. My family and I love Mercedes-Benz, which is the undisputed leader in the automotive industry, it has a fascinating history and unsurpassed technology and the character. I am pleased that this cooperation has been achieved in such a special year for both sides, "said Novak Djokovic.

On behalf of Mercedes Benz SCG the contract was signed by Mr. Andreas Binder, CEO MBSCG. In addition to Novak Djokovic the contract was also signed by Srdjan Djokovic, his legal representative and father.


Source: Daimler AG

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