Mercedes-Benz is the world’s most valuable premium automotive brand
Mercedes-Benz continues to be regarded as the world’s most valuable premium automotive brand. In the latest ranking by respected brand consultancy Interbrand Zintzmeyer & Lux, ‘Best Global Brands 2011’, the three-pointed star brand again took twelfth place – as it did last year – and is therefore the most valuable European brand. Its brand equity has risen to US$ 27.455 billion, an increase of 9 percent compared to 2010. Mercedes-Benz’s brand equity has therefore risen continuously since 2009.
The study’s authors attribute this success to customer satisfaction with the brand, which is higher than that of all other automotive brands. What’s more, the model initiative launched two years ago is enabling Mercedes-Benz to successfully respond to the market’s demand for ground-breaking, sustainable transport solutions.
Interbrand conducts the ‘Best Global Brands’ study every year. Leading CEOs regard it as the benchmark for measuring the value of international brands. The study identifies the 100 most valuable brands in the world.
Source: Daimler AG
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