by Adrian-Liviu Dorofte

BRABUS at the Dubai International Motor Show 2011

His Heighness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum Opens the 2011 DUBAI INTERNATIONAL MOTOR SHOW and Welcomes BRABUS Middle East to his Country

A prominent visitor for BRABUS and the team from BRABUS Middle East, the new branch in the United Arab Emirates: at the opening of the 2011 DUBAI INTERNATIONAL MOTOR SHOW His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, Deputy Ruler of Dubai, visited the BRABUS show exhibit.

He congratulated Prof. h.c. Bodo Buschmann, CEO of BRABUS Group, on the founding of BRABUS Middle East LLC in Dubai. On behalf of the government Sheikh Maktoum presented him with a marble slab as a valuable good-luck charm, which will receive a special place of honor in the new state-of-the-art tuning center in the Arab metropolis.

“We feel very honored that His Highness Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum visited us here at the show and welcomed us and our new subsidiary to Dubai on behalf of the government,” Prof. h.c. Buschmann declared. “The United Arab Emirates are one of our most vital markets in the world. That is one of the reasons we decided to found BRABUS Middle East LLC here in Dubai.”

The modern building with more than 3,000 m² of floor space is adjacent to Sheikh Zayed Road, the country’s most important traffic artery. The Arab headquarters of BRABUS houses not only a large show room, but also a modern workshop with its own upholstery shop and a large logistics center for the rapid supply of customers and dealers on the Arabian Peninsula with BRABUS tuning components.

The BRABUS team in Dubai consists of German and local specialists who were all trained extensively at the BRABUS factory in Bottrop.

BRABUS Middle East LLC presents two world debuts and several premieres for the Arab market at the 2011 DUBAI INTERNATIONAL MOTOR SHOW. The BRABUS 800 Coupe based on the Mercedes CL-Class sets new standards for this type of vehicle with its 800-hp (788-bhp) / 588-kW V12 Biturbo engine. The second world debut is the BRABUS 800 E V12 Cabriolet, the world’s most powerful and with a top speed of up to 370 km/h (230 mph) fastest convertible.

* Official photos and details courtesy of BRABUS *

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