by Adrian-Liviu Dorofte

MERCEDES AMG PETRONAS & THOMAS SABO announce team partnership

This morning’s unveiling of the new 2012 Silver Arrow in Barcelona also marked the debut for a new partnership with international lifestyle brand THOMAS SABO. As Official Jewellery Supplier to the MERCEDES AMG PETRONAS Formula One Team, THOMAS SABO will enjoy branding on the rear wing end plates and the sidepod leading edge fairing of the new F1 W03 car, which will be raced by Michael Schumacher and Nico Rosberg this season.

THOMAS SABO is a leader in fashionable jewellery thanks to its distinctive design and high quality products; there could be no better fit with the iconic Silver Arrows. The new partnership with MERCEDES AMG PETRONAS further extends a motorsport programme that includes a Mercedes-Benz team sponsorship in DTM, the world’s leading touring car series, and a personal agreement with MERCEDES AMG PETRONAS driver Nico Rosberg.

Ross Brawn, Team Principal of MERCEDES AMG PETRONAS said: “We are delighted to welcome THOMAS SABO as an official partner of our team. The unique prestige of the Silver Arrows is a perfect platform for an Official Jewellery Partner, and the company’s commitment to distinctive design and quality match our own. We hope to enjoy many successes together over the coming seasons.”

Company founder Thomas Sabo continued: “We are delighted to extend our cooperation with Mercedes-Benz. We are bound together by our passion for the dynamic world of motorsport, but even more importantly, THOMAS SABO and Mercedes-Benz both stand for excellent quality, innovation and international lifestyle. We are convinced that the team has exciting years ahead, and we are looking forward to our first win together.”

Mercedes-Benz Vice President Motorsport, Norbert Haug concluded: “We are very pleased to welcome THOMAS SABO as a team partner. Our brands, products and philosophies are a perfect fit and we already enjoy a first-class partnership in the DTM. We are looking forward to a dynamic and fruitful partnership.”

THOMAS SABO is an innovative and globally-renowned lifestyle brand headquartered in Lauf an der Pegnitz, southern Germany. As one of the world’s leading purveyors of jewellery, watches and beauty products, the lifestyle company is active in 66 different countries across all five continents and has in excess of 200 stand-alone shops. The list of cities across the globe with their own shops includes Berlin, Stockholm, Paris, London, Los Angeles, Toronto, Hong Kong all the way through to Moscow. Globally, THOMAS SABO also collaborates with more than 2,900 jewellers as well as the world’s leading airlines and airport destinations. In addition to the THOMAS SABO Sterling Silver Collection, the company has also been causing collection fever among its customers since 2006 with the more youthful THOMAS SABO Charm Club Collection with its around 500 Charm motifs from the most diverse lifestyle areas. In 2009, the company launched its own watches collection under the THOMAS SABO Watches Collection name, which was quickly followed in 2010 by THOMAS SABO’s entry into the beauty sector with the unveiling of the Charm Rose product line.

* Official details courtesy of MERCEDES AMG PETRONAS *

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