by Adrian-Liviu Dorofte

REPORT: Mercedes-Benz to become world's second premium carmaker by 2015

Daimler AG, the parent company of Mercedes-Benz, wants the German automotive constructor to become the first worldwide premium carmaker by 2020, according to their comprehensive growth strategy. The gradual climb to the summit will encounter a successful checkpoint in 2015, when the Stuttgart-based firm is expected to come second in the official rankings.

This latest statement on the near outcome of Mercedes-Benz results from the analysis of The Center of Automotive Research at Duisburg-Essen University. To put it straight, the Star brand will no longer occupy the current 3rd place and, during 2015, will overpass the Ingolstadt opponent, Audi, by approximately 500,000 units sold per year, which means a total of 1.68 million cars compared to 1.63 million vehicles.

The substantial expansion of the sale volumes will be possible as Mercedes-Benz will introduce in their portfolio no less than 10 brand new models up to 2015, which help the Germans cover each niche of the market. Furthermore, the strategic alliance with Renault and the development of new, innovative and environmentally friendly technologies in all areas, as well as the minute attention for ensuring high-class quality products, will increase Merc's chances for a decisive victory in the competition with Audi and BMW, that currently holds the crown in the premium segment.

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