Mercedes-Benz World and Continental Tyres: Partnering Excellence
Since opening in 2006, the brand centre has offered an interactive world full of Mercedes-Benz passion, heritage, values and innovation. Visitors can explore every model in the range, discover iconic classics and with attractions throughout its three storeys capture the fascination of Mercedes-Benz – the company that invented the car in 1886 and continues to be at the forefront of automotive performance.
An adrenaline fuelled line-up of driving experiences and gift vouchers is available. Experiences include the power-driven thrill of lapping a V8-engined Mercedes-AMG on the Handling Circuits and power-sliding on the Wet Skid Circle’s low friction surface, whilst 10 acres of challenging terrain offers a breath-taking off-road adventure in the latest 4x4 cars. True to the claim that Mercedes-Benz World is for the whole family, driving is not just for the adults. Kids over 1.5m can also drive – something made even more special by their first time being behind the wheel of a brand new Mercedes.
Tyres from Continental will ensure optimum performance to give dynamism and precision handling with the highest safety reserves throughout every driving experience. As the lead tyre development partner for Mercedes-AMG division, Continental is well placed to serve the many and varied demands of the entire Mercedes-Benz driving experience range.
Andrew Mallery, Commercial Operations Director, Mercedes-Benz Cars, commented: “Since opening Mercedes-Benz World six years ago, we have delivered a quarter of a million thrilling driving experiences. As we look to the future to deliver even more we are delighted to have Continental as our official tyre partner. Our aim is to deliver the best driving experiences. With Continental’s strong engineering heritage and recognised expertise in tyre safety we will do just that.”
Peter Robb, Brand Manager, Continental Tyre Group, said: “Continental is delighted to be partnering with Mercedes-Benz World, offering our expertise to not only one of the most prestigious brands in the world, but also one of the most technologically advanced brand experience centres in the UK. By combining the excellence of both Continental and Mercedes-Benz World, we can offer the ultimate combination of products which incorporate high performance and a shared passion for ultimate safety.”
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