by Adrian-Liviu Dorofte

SPY: The 2013 Mercedes-Benz E-Class Avantgarde Facelift (W 212/S 212) showcases new attitude

Mercedes-Benz is on to something big with the new E-Class Facelift, prone to be unleashed during the next period. For the first time in the long history of the executive range, an E-Class model will display the attractive, sporty Star radiator grille.

This stylistic make-up looks more like a marketing strategy by the same successful recipe applied on the new C-Class 204 model series. While the classic, traditional chrome grille will continue to be offered as a standard, distinctive feature for the front fascias of the entry-level and Elegance versions of the E-Class, the Avantgarde trim line (and the E 63 AMG models) will now be better individualized in the portfolio.

The high-end variant is all about dynamism, in addition to being a very well equipped limousine and everyday partner for the wealthy clients of the brand. The astonishing grille, that dominates the front end, displays a soft edges and a rounder design, as well as a large logo in the middle and two thin louvres. Moreover, many of the sharp lines of the current series will be gone and replaced by smooth, artistic details, like the oval exhausts that evolved from the trapezoidal pipes of today.

The daring approach of Mercedes-Benz towards the upcoming E-Class Facelift should practically translate into higher sales numbers and more effective weapons to fight against rivals Audi A6 and BMW 5er, which were launched later than the 212 series that came on the market in 2009.

Image Credits: / Motor Authority

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Anonymous said...

MB is getting silly. Put the proper grille on the car, unless it's a bona fide coupe. Keep the heritage going, it's what BMW, Rolls-Royce and Bentley are doing. MB seems hell bent on destroying its heritage and brand excellence with these tacky ideas.

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