by Adrian-Liviu Dorofte

Daimler Financial Services heads for record year - contract volume will double by 2020

Daimler Financial Services once again expects to achieve
record business results in 2012. In the first ten months of the year,
Daimler’s financial services subsidiary posted all-time highs for new
business and contract volume, and its operating profit (EBIT) rose
above €1 billion for the first time in the first three quarters. EBIT
therefore surpassed even last year’s all-time high, and the company
expects it to rise to around €1.3 billion for the year as a whole.
are on course to set a new record, and we want to achieve strong
growth even when the overall economy is weak,
” said Board of
Management Chairman Klaus Entenmann in Stuttgart on Monday.

On average, Daimler Financial Services finances or leases four out of
ten Daimler vehicles worldwide. During the first ten months of the
year, the company’s new business (i.e. the value of all of the leasing
and financing contracts concluded in 2012 to date) rose to the
record value of €30.9 billion (+15 percent). Contract volume, which
is the value of all of the leasing and financing contracts managed by
the company, also set a new record, amounting to €77.5 billion (+18
percent) during the same period. In addition, Daimler Financial
Services brokered more insurance policies than ever before. In fact,
the number of new contracts increased by 14 percent to more than
860,000. Thanks to close collaboration with major insurance
partners, Mercedes customers can benefit from customized
insurance solutions which ensure that damaged automobiles are
repaired in authorized workshops by experts using genuine spare

As part of its DFS 2020 strategy, Daimler Financial Services plans to
continue to grow profitably in the coming years.
„Until the end of the
decade, we want to nearly double our worldwide contract volume
compared to 2011“
, said Entenmann. Important growth drivers
include the expansion of the company’s business in Asia, the
Daimler Group’s product offensives and the increase in the range of
innovative mobility services. The company expects to post especially
strong growth in the Asia-Pacific region, where its new business rose
by 23 percent to €4.4 billion in the first ten months of 2012,
compared to the same period last year. In August, the company
became the first premium automobile manufacturer to offer leasing
products in China. In addition, the company successfully launched
its financing business in India for Daimler’s new locally produced
truck brand, BharatBenz. In November 2012, the company also
kicked off its financing business in Malaysia, which is an important
southeast Asian market with more than 28 million inhabitants.

Daimler Financial Services is also set to grow in Europe and the
Americas. In both regions, the company concluded substantially
more new leasing and financing contracts through October than in
past years. New business amounted to €14.9 billion (+ 13 percent)
in Europe and to €11.6 billion (+17 percent) in the Americas.
want to grow in our traditional core markets in the wake of Daimler’s
current product offensives,”
said Entenmann. With its new compact
models, Daimler particularly wants to reach young customers, who are
especially open to financing and leasing offers. For the new
Mercedes-Benz A-Class, for example, the company is offering target
group-appropriate all-in-one packages that include financing,
insurance and service.

Daimler Financial Services sees additional growth opportunities in
the area of innovative mobility services. Its subsidiary car2go GmbH
is now represented in 15 cities in Europe and North America. In
addition, it has a total of over 220,000 customers, which is almost
four times more than at the beginning of 2012.
“We want to enable
even more people to use car2go, which is why we plan to be
represented in more than 50 cities by the middle of the decade,”

said Entenmann. A car2go vehicle is rented about every four-and-a-half
seconds on average in the cities in which the service is
provided. Over the long term, Daimler Financial Services also plans
to offer additional innovative mobility services.
“We want to expand
from a automotive financial services company to a provider of
mobility services,”
said Entenmann. “Ultimately, our imagination is
not limited to car2go.

Credits: Daimler AG

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