Readers of "MODELL FAHRZEUG" magazine choose Mercedes-Benz as "Premium Brand": Four first prizes for miniatures
A total of 162 models (including 20 Mercedes-Benz models) in 21 categories were presented for the voting of the readers of Germany's largest trade magazine for model cars. The readers also decided the winner of the "Premium Brand Autoindustrie" Award for 2012. Like it did last year, Mercedes-Benz Accessories GmbH took the first place.
"We are really thrilled by the fact that we have succeeded to defend our position and win the prize for premium brands in 2012," said Holger Klein, Director for Collection & Licensing of Mercedes-Benz Accessories GmbH. "This award validates our product strategy, in which the highest quality standards and the proper selection of the most attractive items for our clients and collectors are the main focus."
Here are the winning miniatures from Mercedes-Benz at a glance:
Category / Model Car / Scale / Manufacturer
1. 1:87 Current Cars / Mercedes-Benz SLS Roadster / 1:87 / Herpa
2. 1:87 Trucks / Unimog train-truck "Roncalli" / 1:87 / Bubmobil
3. Various Scales / Mercedes-Benz 300 SL Gullwing / 1:12 / Premium Classixxs
4. Innovation Award / Unimog / 1:12.5 / Lego Technic
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