Mercedes-Benz Cars posts new global sales record in November 2012
Dr. Joachim Schmidt, Executive Vice President Sales and Marketing Mercedes-Benz Cars: "In November we posted a new sales record again. Shortly before the end of the year we thus continue on course to making 2012 the biggest-selling year in company history so far. I am particularly pleased about the favorable response to our new vehicles. Above all else the A-Class is trending excellently. The renewed recognition as Germany’s strongest car brand by the ADAC AutoMarxX is a great confirmation that Mercedes-Benz has set the right course for a successful future."
Mercedes-Benz sales are at an all-time high since the start of the year in all countries of the NAFTA region (279,675 units; +11.4%).
In the USA the brand with the star continues to be the premium brand with the most new registrations in 2012. Unit sales rose from January through November to a record level of 245,910 vehicles, an increase of 12.0%. Last month the high level of the previous year was topped by another 13.1% (30,315 units).
Mercedes-Benz is likewise since the beginning of the year, the premium manufacturer with the biggest number of new registrations in the domestic market, and according to the ADAC AutoMarxX study the strongest car brand in Germany. Despite the model changeover for the high-volume A-Class, so far 238,393 units of the brand were handed over to customers (+0.6%) this year. Thus, the previous year's high sales level was maintained. In November 24,365 vehicles (+0.2%) were sold. On the still declining Western European market (outside Germany), Mercedes-Benz again reports a very positive trend in November.
With 22,962 units sold, the brand achieved an increase of 6.1% and managed to gain additional market shares in almost all markets. The company achieved particularly high growth rates last month mainly in the United Kingdom (+9.9%) and France (+37.6%).
In China (incl. Hong Kong) 177,301 customers have opted for a new model from the Mercedes-Benz brand (+4.2%) since the start of the year. This marks a new sales record for the period. In November, however, sales in China were slightly down.
The brand with the star continued to post very positive results in Russia, South Korea and Japan. With increases of 26.9% and 6.9%, respectively, from January through November, sales in Russia and South Korea remained on a record course. In Japan unit sales rose during the same period by 23.8%. Thus, among the importers Mercedes-Benz is the premium brand with the most vehicle registrations in Japan.
Among the Mercedes-Benz model series, especially the compact car segment posted high growth rates. In November a total of 21,706 A- and B-Class vehicles were delivered to customers. That was 38.1% more than in the same month of the previous year. With the introduction of the new A-Class in further markets the company expects to get additional impulses for growth during the next few months.
Vehicles in the C-Class segment also continue to be popular. Since January sales have risen to 378,824 vehicles (+5.1%). The C-Class coupe is especially successful: in the year to date it nearly doubled its sales and is thus the top-seller in its segment. The same can be said of the S-Class sedan in the year before its model change. In year-to-date sales the S-Class segment posted growth of 5.0% (73,927 units).
With 27,732 units sold in November last years’ sales record in the E-Class segment was once again surpassed (1.9%). Demand for the SUVs from Mercedes-Benz ran particularly high again in the past month. With 29,722 units (+16.3%) sales in November rose to a new monthly high. So far in the overall year, sales in the SUV segment have also reached a new record high of 257,216 units (+16.1%). The new M-Class above all has sold outstandingly well to date in 2012. From January to November more than 100,000 models already were delivered to customers (+33.4%).
As in October the facelifted GLK (+45.9%) and the facelift of the G-Class (+108.3%) posted especially high growth rates last month. In November more units of the two vehicles were sold than ever before in this period.
With sales of 96,383 units (+2.2%), on the home stretch of the year smart is still on course to break the 100,000 unit sales mark also in 2012. In November the city runabout was especially popular with customers in the USA (+70.0%), China (incl. Hong Kong) (+16.7%) and Japan (+137.2%).
There was also another reason for the brand to celebrate in November. At the end of the month smart took the start with the biggest purely electric car2go fleet in Stuttgart. The capital city of Baden-Württemberg is thus the sixteenth city in which the mobility concept car2go is offered.
Overview of Sales by Mercedes-Benz CarsDaimler AG
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