by Adrian-Liviu Dorofte

Mercedes-Benz USA January 2013 Sales Soar to Highest on Record at 24,059 Units (plus 2013 Super Bowl TV advertisement)

Mercedes-Benz USA (MBUSA) reported today sales of 24,059, a 10.7% increase over the 21,726 vehicles sold in January 2012 making it the greatest year start in the company's history. The Mercedes-Benz model line alone marked its highest January numbers with sales of 22,501, up 10.8%.

"We've set another record this January and are breaking into 2013 at a strong sales pace," said Steve Cannon, president & CEO of MBUSA. "It's a historic time for the brand with product milestones that will drive our momentum. Our new CLA, the star of our Super Bowl ad (see below) this weekend, will reset the entry point. Stay tuned as product innovations continue throughout the year with the introductions of our completely redesigned E-Class and new generation of our flagship S-Class."
Strong demand for both the Mercedes-Benz passenger vehicles and SUVs fueled sales for the month with the sporty C-Class – the gateway to the Mercedes-Benz brand for younger and first-time Mercedes-Benz buyers – as the volume leader posting sales of 7,214, up 10.6%. The 9th generation E-Class followed with sales of 5,469 and the versatile M-Class rounded out the top three with sales of 2,928.

For January, sales at the high-end increased as well with the S-Class up 19.5% and the SL-Class up 290% when compared to the same period last year.

The Sprinter model line started the year strong with sales of 1,077 for the month, a 16.6% increase from January 2012, and smart recorded sales of 481 vehicles.

Sales of the high-performance AMG models were 495 for the month and sales of the company's BlueTEC diesel models finished the month at 1,054.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,159 vehicles in January; an increase of 17.5% when compared to January 2012 (sales of 6,945 vehicles).

Credits: Mercedes-Benz USA

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