by Adrian-Liviu Dorofte

Daimler at re:publica 2013: What moves us tomorrow?

Where will the increasing connectivity of the automobile lead on to? Will there still be traffic accidents in the future? And will the car possibly even take the wheel? These and other exciting questions Dr. Dieter Zetsche, CEO of Daimler AG and Head of Mercedes-Benz Cars, is asked at the re:publica, one of the biggest conferences of the European digital society. Among others, topics such as communication between vehicles or autonomous driving are in the center of the discussion. In addition, new mobility services like car2go and moovel are looked at from various angles.

The two founders of the re:publica, Andreas Gebhard and Johnny Haeusler, confirm: “Mobility is changing, that is beyond question. But how and what that means for all of us leaves definitely room for speculation. The more we look forward to the insights and perspectives of our partner Daimler what will be possible in the future. And maybe the future is closer than we assume.”

Under the motto IN/SIDE/OUT the Internet-oriented audience of the re:publica immerses from 6-8 May in Berlin into a world of curious questions and creative answers about the issues of politics and science, business and society. More than 350 national and international speakers offer the expected 5,000 visitors a varied program on seven stages and four workshop areas.

For the second time Business Innovation - the Daimler Lab for innovative business models – supports the re:publica as partner. As last year, the dialogue with the participants has priority at the Daimler booth. Under the motto “What moves us tomorrow?” the talks and discussions are recorded live with the help of Visual Recording techniques. Another element of the booth is an installation of . The platform combines the services of different mobility providers for the optimal way from A to B - the user-friendly app links individual and public transport. Moovel started in July 2012 in Stuttgart and in October 2012 in Berlin. Since end of April 2013 moovel can be used in the area of Rhine and Ruhr as well.

In addition, Alexander Mankowsky from Research Society and Technology of Daimler AG deals in one of the workshops on May 7 with the question: “Does the digital conquer the analog worlds? From coexistence to disruption”. Together with Prof. Erich Schöls of the Steinbeis Research Center Design and Systems the futurologist discusses about the opportunities that may arise from disruptive innovations.

Credits: Daimler AG

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