by Adrian-Liviu Dorofte

Mercedes-Benz USA Sails into Second Quarter with Record April Sales of 23,635 Vehicles

Mercedes-Benz USA (MBUSA) today reported the highest second quarter start in its history with record April sales of 26,157, a 4.4% increase over April 2012. Mercedes-Benz models alone saw a 5.8% gain in sales volume at 23,635 bringing year-to-date totals for the brand to 92,822. Combined with monthly sales from smart (667) and Sprinter Vans (1,855) MBUSA saw a year-to-date total of 101,371, a 10.2% increase over the previous year, making this April the earliest month ever to break 100,000 units.

"We've entered the second quarter of 2013 at an incredible pace," said Steve Cannon, president and CEO of MBUSA. "A record first quarter gave us a great start. With our completely redesigned E-Class now in showrooms, I fully expect to see continued momentum in the months ahead."

Mercedes-Benz April sales were driven by the C-, E-, and M-Class model lines. The sporty C-Class - the current gateway to the brand on the car side for younger and first-time Mercedes-Benz buyers - took the lead, posting sales of 7,338, up 14.2%. The E-Class, which receives a complete redesign for 2014 now available in dealerships, followed with sales of 4,431. MBUSA's top-selling SUV, the M-Class, rounded out the top three with sales of 3,280. At the high-end, strong performers were the company's flagship S-Class, which saw 16.4% growth, and the SL-Class, which increased 275.2% over April 2012.

The Sprinter model line saw sales of 1,855 for the month, while smart recorded sales of 667 vehicles.

Sales of the high-performance AMG models were 574 for the month, up 8.5% from the same period last year. Sales of the company's BlueTEC diesel models finished the month of April at 1,171.

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 8,748 vehicles in April, an increase of 37.4% when compared to April 2012 (sales of 6,368 vehicles). On a year-to-date basis, MBCPO sold 33,118 vehicles, an increase of 26.0% over the comparable period (with sales of 26,292 vehicles).

Mercedes-Benz USA April 2013 Sales Chart

Credits: Mercedes-Benz USA

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