by Adrian-Liviu Dorofte
e-mail: mercedesbenzblog@gmail.com

Red Dot Award Communication Design 2013: Award for Mercedes-Benz design book

The illustrated book "Mercedes-Benz DESIGN Exterieur" published on the occasion of the world premiere of the new S-Class is recipient of the coveted red dot award: communication design 2013. The decision was made by a jury of 24 design experts from 13 countries, who judged a total of more than 6400 works. In the view of the jury the 220-page book is distinguished by "outstanding creative achievements".

The volume, produced by ISS DEBEOS STUDIOS,Sindelfingen, is the first book which concerns itself in detail with the current Mercedes-Benz design philosophy and interprets the design idiom of the cars. Taking the latest models as examples the authors show the basic design features that characterise every Mercedes-Benz. Thus, for the first time the illustrated book affords deep insights into the "stylistic gene pool" of the car brand and explains how typical design elements continuously evolve.

The new S-Class is the focus of the book. The luxury saloon is regarded as the model for a new design style with which Mercedes-Benz will give themselves a noticeably more emotional look. In another large chapter the book's authors devote themselves to the history of Mercedes-Benz design.

The illustrated book is available in the Mercedes-Benz Museum Shop (www.mercedes-benz-classic-store.com) or from ISS DEBEOS STUDIOS (www.iss-debeos-studios.de), in German and English, for 98 euros (plus shipping charges).

Credits: Daimler AG

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